Industry scouting in China for German decision-makers

Understand China.
Sector by sector.

3 days. One industrial ecosystem. Well-founded decisions.Real applications and relevant companies rather than showrooms. A clear view of technology, value creation and specific cooperation opportunities.

References show how we work.

A seven-day field study shows how a specific question becomes an individual industrial programme.

Your industry network. Our delivery in China.

You bring industry expertise, client relationships and trust. We handle substantive planning and operational delivery in China. Together, we develop individual Deep Dives and can continue supporting your clients with monthly Executive Briefings afterwards.

Become a partner
German audio · English subtitles and transcript available.

A full agenda does not make a valuable journey.

Wei Zhang shares what we have learned from more than ten years of German-Chinese industrial cooperation: a successful journey to China begins long before departure.

What matters is not the number of appointments, but meeting the right people.

That is why we identify suitable companies and prepare the conversations in advance.

The work continues after the final meeting: contacts are assessed and next steps defined.

A China trip is only successful when conversations lead to concrete business opportunities.

Wei Zhang · China Industry Deep Dive

Read the English transcript

Over the last ten years, our industrial network in China has accompanied many German delegations and opened doors to Chinese companies. We kept seeing the same problem: many China journeys are perfectly organised, but not strategically designed.

Five days, four cities, presentations, showrooms, group photos and business lunches—and the decisive question still remains unanswered: what does all of this mean for my own company? Decision-makers do not need the largest possible number of appointments. They need relevant insight.

That is why we visit not only large corporations, but also Chinese SMEs and factories. This is where solutions, business models and production concepts become visible that may matter to European companies.

Our work does not end with the final visit. The first handshake in China is the beginning of a possible collaboration. We combine sector knowledge, a working network and China expertise so that a journey produces insight and concrete opportunities for cooperation.

We connect German industry’s questions with insights from China.

Sino-Cooperation’s industrial study-visit brand—a platform connecting hands-on professionals from German and Chinese industry.

Our core team, led by Wei Zhang and Yijun Yu, provides the infrastructure and network in China. Experienced industry experts and consultants in Germany and China contribute sector knowledge and the trust of their clients.

Meet our team and partners →

What a Deep Dive needs to deliver for your decision.

The value lies in the relevance of every stop, conversation and next step—not in a full schedule.

Your agenda in focus

Your strategic questions determine the programme. Both sides receive technical preparation before departure.

Evidence instead of showrooms

Real production, development and operating data: we assess technology maturity, integration and ROI rather than sales presentations.

Dialogue with decision-makers

Business leaders with technical expertise, closed-door symposia and one-to-one meetings—alongside associations, investors and researchers.

Your China radar

Local implementation support and a tailored monthly Executive Briefing keep your China strategy current.

Compare the four phases →

Visit locations and counterparts are selected individually—based on your questions, technical relevance and coordination with the companies and network partners concerned.

“Whenever I had an idea, you were very quick to find the right resources and take me there. That allowed me to focus on what my company really needs.”

Jonas Mast
Founder and Managing Director, HUNIC GmbH

Company profile

Real industry scouting goes beyond company visits.

Depending on the question, we combine insight into real production environments with discussions involving companies, associations, research and investment.

This allows technology, industrial implementation, market dynamics and potential partners to be assessed in context.

Where there is a technical fit, we help establish relevant contacts for specific next steps.

How we curate relevant insight

China Industry Map

This overview shows relevant industrial clusters, technologies and participants in China. Where needed, we use these insights to develop individual Deep Dive programmes.

Open the full map

Explore industry profiles by location.

Each profile connects the industry, technology, business and ecosystem perspectives and shows which questions can be investigated on site.

Chengdu: Robotics, AI & Smart Manufacturing

Which technologies are reliable in industrial use—and where are specific cooperation opportunities emerging?

View industry profile
Explore all industrial ecosystems

How a question becomes a well-founded next step.

The itinerary is only the visible part. The real work begins before the journey and does not end at the airport.

  1. Understand your objectives

    We clarify the actual management question, participant profiles and desired outcome.

  2. Curate the programme

    We select relevant industrial clusters and participants. Host companies receive a detailed technical briefing before departure.

  3. Understand on site

    Company visits, expert context and industry analysis reveal connections beyond individual appointments.

  4. Develop the contacts

    Closed-door technical symposia and one-to-one matchmaking connect you with business leaders or senior managers with a technical background.

  5. Continue after the journey

    We support implementation locally. A tailored monthly Executive Briefing keeps you informed of relevant industry developments.

See the complete process

Founder portraits

Studied in Germany. Building Tech in China.

Explore the series →

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Insights from China.

Observations, analysis and experience from industry, technology and German-Chinese cooperation.

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Industrial AI in China: how to assess a supplier shortlist

From market overview to supplier selection: assess industrial AI by task, data needs, integration and demonstrated operating results.

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Humanoid robots in China: market, supply chain and deployment limits

Understanding China’s humanoid robotics sector: dated market evidence, six value-chain stages and potential roles for German companies.

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Read all insights

Which decision should China help you make better?

Your sector, participant profile and three key questions are enough for an initial conversation about depth, the itinerary and relevant contacts.

Enquire about a China visit